Gerilla marketing.

Well. Kind of. Since I am a fairly small company and run an even smaller booking agency I have to depend om word by mouth, viral- and gerilla marketing to get my company's name out there. This combined with a never quit attitude and really big cohones makes it possible I even might stand a chance out there.

Recently I had a university student helping me out, Mikael Noaksson, as part of his studies. His job was to figure out a way to market my booking agency, The Booking Bronco, with almost no cash at all. So, starting out with a market prestudy he came to the conclusion that no booking agency's send out material by mail, so that was obviously the way to go. Therefore a simple postcard might do the trick. Another thing is that I have a very limited amount of time to chase venues to get them to see what fantastic bands I have in my stable, so why not try to get them to call me? The thought process resulted in this series of cards, sent out to the bookers at some 100 venues in Sweden, with one week between each card. Thanks Mikael!